Skripsi

A Semiotic Analysis Found on The Cigarette Products

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ABSTRACT

A language is the source of human life where it used to share the information and to
express their feeling, knowledge, belief, behavior, ideas and desires. To communicate their
desire by language, language can be in audio and visual images. Communicating language also
can be found on images, signs etc. As in interpreting signs, it needs the knowledge about how the
way of sign could be interpreted as well as what is purposed. In linguistic, it is called semiotics.
In this thesis, the writer did a semiotic analysis to the cigarette products,because the cigarette
products consist of the health warning as the cause of the cigarette yet still a lot of people
consumed cigarette.
To support this study, the writer gathered information as the review of related literature to
gave a brief explanation about scientific study of signs as stated by Bouzida (2004). Almost
similarly stated in saussure’s model of sign that draw the flow of how sign signified by the
signifier. To analyze the semiotic signs the writer used the theory stated by Dyer,2000 and
implemented them in the method , the writer used qualitative design with content analysis
approach.
The results of these studies gathered by the writer show that the messages or the semiotic
signs found on cigarette product was conveyed successfully by the active smoker or the viewer,
where the active smoker means a person who have been actively smoke since specific long time,
here in this study, the writer put standard for the active smoker have to at least actively smoke
minimally two years until at the present this research conducted.semiotic signs on the visual
images of cigarette products can be interpreted well by the addressee and understand well too.
Those pictures already start to make them insecure towards the effect of smoking, but not strong
enough to force them to stop smoking. The reason why the intention of display those visual
images on the cigarette products can be concluded because the images not intimidating enough
for the smoker so that they don’t feel any urgency to stop smoking immediately after saw the
pictures. Even though the Active smoker choose to keep on smoking because they have been
addicted to the cigarette.
The main point of this discussion is the visual images are according to the experts stated
as the semiotic signs have been successfully brought the messages to the person who saw it and
understandable enough to interpreted by the addressee.

Key words: Cigarette Product, Visual Images, Active Smoker, Semiotic Analysis

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Ketersediaan

1014025060

011.75

REFERENSI FIB

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

011.75

Penerbit

Samarinda : ., 2018

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

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Klasifikasi

000

Tipe Isi

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Tipe Media

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Tipe Pembawa

-

Edisi

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Subjek

Skripsi

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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