Skripsi

The Persuasive Technique Types Used in Donald Trump's Public Speacking

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ABSTRACT

The area of this research is discourse analysis of the use of persuasive
technique types. The object as the background of the study is related to the
president‟s election, conducted in the USA. Donald Trump won the election and
the majority of citizens in the USA chose him as President of the USA in 2016. It

is surprised people because he raised the issues, which are very racist and anti-
Islam. The public speaking by Donald Trump was reasonable to be studied and

the way he talks that is clear and systematic becomes a reason by the researcher to
study about the persuasive technique types used in his public speaking speech.
This research focused on identifying the types of persuasive technique
used in Donald Trump‟s Public Speaking and finding the persuasive technique
that is most frequently used by him through qualitative content analysis. The
researcher found three types of persuasive technique that used in both of speech
which are remarked on North Carolina and remarked on Springfield, Ohio. Those
types are Logos, Ethos, and Pathos. The result of this research showed the types
of persuasive technique used in Donald Trump‟s public speaking speech texts
elaborated by primarily Pathos, Ethos, and followed by Logos. Pathos was 207
sentences found, Ethos was 164 sentences found, and Logos was 58 sentences
found, total data of the study is 429. In addition, the researcher also found the
persuasive technique type that is most frequently used by Donald Trump, it was
Pathos. He frequently used Pathos to influence the voters and the audience.
Key words: The types of persuasive technique; Logos, Ethos, Pathos, Donald

Trump‟s Public Speaking speech texts.

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Ketersediaan

003/19/RIZ

011.75

REFERENSI FIB

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

011.75

Penerbit

Samarinda : ., 2019

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

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Klasifikasi

000

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Skripsi

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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